Ecommerce will definitely grow tremendously due to the COVID-19 (Coronavirus) pandemic. Most people are now looking online for solutions to any type of health issue since they’re advised not to go to the local stores where there is a higher risk of infection. Everyone wants to live a healthy lifestyle; thus, most will search far and wide to identify the best healthcare stores. Therefore, to help your store become visible to potential clients, we’ve outlined the best eCommerce ideas to use to help grow your online business.
Create A Responsive Healthcare Website
A responsive site can be characterized by its ability to adjust to the size of a screen so that the experience is the same whether you access the website on a phone, tablet or laptop. The search engine looks for such features when reviewing any healthcare website to determine how and where to rank them.
What Google cares more about is the user experience, and it will prioritize competitors with a site optimized for mobile. Generally, responsive websites work best for mobile digital healthcare experience. Also, even if your site is responsive, check for other things like the content and if the images are loading properly on mobile devices.
Use Consistent Healthcare Online Branding
Don’t dwell too much on the fact that your expertise sets you apart from other healthcare stores. Let’s face it – to a patient, one white coat looks just like the next. This is the time to figure out what your brand is all about and what’s so unique about your healthcare network. Is it how you respond to customers’ queries, the services you provide or your quick response to an emergency? By establishing your business as the most reliable through the provision of information on various health issues, all your healthcare patients will no longer feel the need to visit the closest hospital since all the information they’re looking for can be found on your site. That’s why it’s important to have an online marketing strategy to help keep your brand at the forefront of peoples’ minds.
Evaluate Your Online Patient Experience
Years ago, having a website was all you needed to impress prospective clients and help them find your healthcare brand identity. Today, a website is just but a healthcare’s new front door since it’s the first thing patients will see. But, if it’s not tailored for user experience, it might be the only thing that drives your customers away. Put yourself in your patient’s shoes. Whenever you visit any page on your website, would you know your location or the primary services you offer in about 5-10 seconds? Would your clients be able to contact the right person quickly? Do your wording and imagery embody your healthcare clinic’s practices or average patient? You need to be able to answer these questions considering are some of the things your daily website visitors ask themselves.
Healthcare marketers, who study user (patients) behaviors online, found that a good number of patients today are less likely to put up with slow-loading pages than ever before. Most healthcare stores are losing prospective clients every day, who decide to navigate elsewhere all thanks to their slow loading site. As a matter of fact, this is another thing that makes your healthcare website to fall in the search engine results. Try and test your site’s speed at Google’s PageSpeed Insights. Whenever you find that the load times are slow, consult your developer on ways to speed it up.
Do a Follow Up on Your Patients Feedback on The Site
You can’t control your patient’s option of your practice or when they leave reviews on outside sites like Yelp. But you can do a follow up with any patient feedback and assure them that you’re working on the issue. Sites like Yelp allow you to respond to patient’s feedback directly. By doing this, you motivate your clients to update their reviews, thus letting others know that the problem was resolved. Additionally, practice reputation management, however, it doesn’t mean you should get defensive about negative reviews. It implies you upgrade your processes and equipment and provide the best patient experience moving forward.
Have Doctor Referrals Option
Do you have a way for your healthcare store to receive referrals from other doctors? The physician liaison should be on your marketing plan. You should be committed to having a page that deals specifically with referrals from other healthcare store or medical specialty groups. Doctors referrals tend to be the best organic strategies for bringing in new patients. You should have a team that focuses on increasing referral bases and keeps in touch with potential sources.
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